Start out by thinking about connections between what you read and your own experiences with propaganda. Were you ever exposed to propaganda growing up?
Describe the visual, audio, and textual aesthetics of the Lei Feng campaign that we examined for homework.
What are some of the values that “studying Lei Feng” might impart on young Chinese?
Where have we seen these values mentioned in our course so far?
What effects do you think this propaganda campaign actually had during the Mao years? What about in more recent years?
Andrew Jacobs, writing for The New York Times, reports that in 2012, efforts by the party to feature Lei were “met by snickers.” Assuming that the cynicism was indeed more widespread than during the Mao period, what factors might account for the change?
Having reflected on the “Learn from Comrade Lei Feng!” campaign, identify another propaganda (or advertising) campaign from another context. Compare and contrast the aesthetics, messaging, and likely impact of the two campaigns.